Virtual Avatar Building: From Persona Creation to Community Engagement
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At Hope
Organized by BlondeThunder#0fd5
Interviewer - Mônica Pereira Senior Executive with 25 years of experience in managing fashion, health, and beauty brands in the Lifestyle, Prestige, and Luxury segments. She has held significant positions in companies such as Brasif-Dufry, Coty, Novartis, Embelleze, LVMH, Puig, and Phyto. She has a degree in Social Communication, with a post-graduate degree in Marketing, an MBA, and a Master's degree in Administration. She is also the founder of Love4u Business & Creators Academy, an education and innovation hub. Guest - Guilherme Duque Guilherme is the creator of the Metaland studio and the mastermind behind the Aria Phenix avatar. He graduated in Fashion from Senac SP and worked for 11 years as a Fashion Designer, including 7 years at his eponymous brand specializing in bespoke dresses. He worked for 5 years at Gucci and accompanied major international events such as Milan Fashion Week and the Geneva Haute Horlogerie.