Community Highlight: doWow’s Interactive Billboards
By Decentraland, , in Community Highlights
Decentraland partner, doWow.tv is a Web3-ready content broadcasting tool that bridges physical and virtual environments. doWow software allows anyone to create, launch, run, and curate interactive broadcasts to any dimension, from webpages to metaverse platforms like Decentraland. Virtual experiences can be created in a matter of seconds without requiring any coding expertise to manage, broadcast, and display online content of any kind. You may have seen their interactive billboards in Decentraland at DCLMVMF22 and MVFW23. More than just displaying static imagery, doWow’s billboards streamed interactive advertising & branded content, allowed event-goers to jump from one event location to another, buy Wearables from Decentraland’s Marketplace, and even participate in social media contests.
https://www.youtube.com/embed/tPq1saN-wP0
doWow at DCLMVMF22
doWow’s Decentraland debut took place during last year’s Metaverse Music Festival with 12+ interactive billboards showcasing Decentraland‘s community and artist’s content. The billboards came in different sizes and shapes, broadcasting high-quality videos with no lag or freezing. Each hosted scheduled and live mixed media content that was interactive and moderated in real-time. The best part was that the billboards had the functionality of allowing festival attendees to jump from one stage to another without missing a performance.
doWow at MVFW23
Following a well-received premiere at the music festival, doWow’s interactive billboards were embedded at this year’s Metaverse Fashion Week in several locations, including NEO Plaza, showcasing designers’ work, the official agenda, Wearables, and a Unilever brand campaign to much success.
Again the billboards served as teleportation portals to transport attendees to runway shows, panels, and other events that were part of the MVFW23 agenda. They also took this feature a step further, successfully testing their open metaverse concept, by teleporting visitors to the Ozone Metaverse which was also hosting MVFW23 content.
At an event like MVFW23, the billboard’s function of allowing viewers to browse through and purchase Wearables was incredibly useful. This time the billboards were also used for an interactive social media, fashion selfie contest. Attendees had the chance to see themselves on the doWow billboards by simply posting a selfie with the MVFW23 hashtag on Twitter. It seems their functionality is only limited by a user’s imagination!
How doWow can be used by Decentraland’s Community
doWow allows anyone to design custom virtual billboards and embed them into any virtual or physical environment. Whether it's a Decentraland-based concept store or a digital-out-of-home screen on a bustling street, doWow’s tool makes it effortless to showcase content.
doWow billboards and walls allow the hosting of any kind of content—from standard image and video formats like JPG or MP4 to more complex digital assets such as Marketplace Wearables, NFTs, or webpages. You can seamlessly broadcast multiple forms of content, switch them up, and modify the layout in real-time without requiring any coding or scene redeployment.
For Event Organizers:
For metaverse (and also virtual, in-person, or hybrid) event organizers, doWow.tv can be used to live stream sessions and talks while giving your sponsors, partners, and participants more exposure. With the possibility of embedding social media feeds, attendees can engage with content in real-time and share their impressions. The billboards also serve as informational points, allowing you to embed agendas and make navigation from one event location to another seamless. By incorporating Wearables and CTAs, you can enhance attendee engagement and create a dynamic, immersive atmosphere.
For Land and Store Owners:
Land and store owners can find doWow’s boards a useful tool to incorporate dynamic product videos, imagery, NFTs, Wearables, and CTAs at their location in Decentraland. With the added convenience of being able to refresh, swap, change, or rotate content without redeploying the scene, they can keep content relevant and up-to-date with ease.
For Creators and Agencies:
With doWow’s boards, creators can have complete ownership and control over their content while broadcasting it easily across different metaverses, plus real-world screens. They have the opportunity to offer non-intrusive interactive branded content and boost user-generated content across the open metaverse.
Decentraland community feedback
Throughout doWow’s journey with Decentrland events, they’ve received positive feedback from the community. Creators especially pointed out the tool's ability to play multiple videos smoothly, the ease of managing content in real time without the need to redeploy scenes, and its ability to easily integrate and manage content across multiple metaverse platforms. doWow plans to continue working with the Decentraland community to help them elevate their experiences and activations. To stay up to date with doWow updates and share your own feedback, you can visit their website, view their MVMF22 or MVFW23 case studies, and find them on Twitter and LinkedIn.
Do you know of a cool Decentraland project that you think should be next in the Community Highlights series? Contact the Decentraland Foundation team @decentraland on Twitter.
Disclaimer: The service described in this article was not developed or audited by the Decentraland Foundation. Always be careful when engaging in any kind of transaction. Decentraland is not responsible for any loss of funds/assets.