Ultimate Guide to Art Week 2025
By Decentraland, , in Announcements
Art Week 2025 is a free, four day festival exploring art in virtual worlds—and your place within them. It features thirty-plus large-scale installations, live tours, hands-on workshops, meetups, and parties across Genesis City. This year’s theme, TOUCH GRASS, invites you to slow down, reconnect with what matters, and discover how virtual art can deepen real life.
Each day brings a new focus:
Day 1: What’s possible in Decentraland and how to get started
Day 2: How artists can get noticed and connect with curators
Day 3: New tools, from AI to 3D workflows
Day 4: Recap, reflection, and celebration
In this Ultimate Guide, you’ll also find our picks of unmissable installations, tips on claiming exclusive Wearables (both before and during the festival), ways to win MANA through competitions, and even a look back at the history of Art Week.
For the full schedule and installation directory, visit the Art Week site.
Who Is Decentraland Art Week For?
Artists exploring digital and immersive formats
Curators and collectors curious about virtual-native art
Tech-savvy creatives who want to learn new tools
Anyone who loves culture, community, and connection
New Here? Start With This
Download and install Decentraland.
Sign up and you’ll be prompted to customize your avatar.
During Art Week, you should land directly in the festival. If you appear elsewhere, just type
/goto -140,-86into the chat bar to teleport straight to the action.
Art Week Highlights
Sara Shakeel’s The Forgotten Sense: The award-winning artist, beloved by her 1.5 million Instagram followers, whose collaborations include Coach, Swarovski, and La Mer. Sara presents a glittering digital environment in her signature style, shimmering with light yet reflecting on what we’ve lost: touch, earth, and warmth.
Johanna Jaskowska’s Synthetic Rest: A pioneer of digital aesthetics, Jaskowska is best known for her viral Beauty3000 AR filter and collaborations with Adidas, Nike, and Kenzo. Synthetic Rest invites visitors into a serene yet uncanny space where technology becomes skin and silence becomes presence, meditating on intimacy and the shifting line between human and machine.
Amber Vittoria’s Where Her Thoughts Can Land: An acclaimed artist with collaborations including World of Women, K-Swiss, and L’Oréal, Amber Vittoria creates vibrant, poetic explorations of femininity and form. Where Her Thoughts Can Land transforms Decentraland into a field of monumental sculptures, inviting visitors into a landscape of play and imagination.
The Forgotten Sense, Sara Shakeel
Clara Bacou’s Bloomfang: Creating visuals and immersive worlds for Coldplay, Blackpink, and Elton John, Bacou has also led XR campaigns for Louis Vuitton, Dior, and Nike. Bloomfang introduces a mythic creature born of neglected gardens and whispering lawns, a playful rebellion against sterile pixels that transforms Decentraland with her signature fantasy-driven craft.
Micah Alhadeff’s BloomSynth: A digital artist whose work has been shown at Sotheby’s New York, The Royal Institute in London, and NFT.NYC, Alhadeff is known for blending memory, myth, and technology. BloomSynth imagines a desert of sand and ruins where two figures gather around an artifact from the future’s past, conjuring glitches of a vanished world.
Synthetic Rest, Johanna Jaskowska
How to Participate in Art Week
Explore the Installations
Tour over 30 new immersive works from international artists. Each one is built inside Decentraland and open for you to wander, interact, and experience on your own terms.
Browse the full installation directory on the Art Week site to see all artists, preview their work, and jump straight into their creations.
And it’s not just the official lineup, community members are curating their own exhibitions too. Explore these independently organized shows across Genesis City and discover them all in The Bigger Picture section of the website.
Clockwise: BloomSynth, Micah Alhadeff; Where Her Thoughts Can Land, Amber Vittoria & DappCraft; Whispers Beneath the Bubble, Hayabusa; Grasswork, Clara Ohde & Metarizk
Join Live Creator Tours
Step inside cutting-edge environments, guided by the artists who built them. These tours give you direct insight into tools, inspirations, and processes—perfect if you’re looking to move beyond experimentation and learn what professional immersive practice looks like.
Learn in Workshops and Meetups
From AI rendering to 3D worldbuilding, Art Week workshops cover the techniques shaping the future of digital art. You’ll also discover how to launch your own virtual gallery in Decentraland—step by step.
Alongside workshops, you’ll find relaxed avatar meetups designed for conversation, mentorship, and creative collaboration with other artists, curators, and collectors.
Tempus impromptu, Paradigmstories x Jeunissemble Studio
Watch Behind-the-Scenes Interviews
Want to know how the builds you love were made? Tune into interviews with featured artists. From first sketch to final scene, you’ll get a deeper look at their creative journeys and the future of immersive art.
Hunt for Hidden Wearables
Three installations at Art Week each contain a hidden Wearable—making the festival a treasure hunt of fashion, art, and discovery:
Skotoeides by OgiWorlds (-139, -81)—a glowing parkour pyramid with a hidden reward deep inside its chambers.
Bloomin by Mafin & Lazaro (-139, -83)—a gamified clue hunt unlocking a second Wearable.
The Photography Gallery (-133, -86), featuring ten winning works selected by DIY Photography Magazine—a distinctive boiler suit Wearable, nodding to generations of artists with a Kill Bill twist.
Party in Virtual Venues
End each day with music, performance, and social energy. These gatherings take place in some of Decentraland’s most inspiring venues, giving you a chance to meet people, discover new work, and feel part of a global creative movement.
Clockwise: RAGE! Art & Industrial Music; Audio Hot Lab Party w/ Silvio De Candia; Grass to the Moon - DJ Abillitea Live in Facemoon Gallery; Meta Beast Roaming Party @ Roustan Gallery
Art Week Schedule
Each day of Art Week has its own theme—starting out, getting noticed, new tools & techniques, and catching up on workshops. Sessions repeat across time zones, so wherever you are, you can join.
The full schedule, with daily events and times, is available on the Art Week site. Check it out to plan your week.
Get Ready for Art Week
Claim Wearables
Ahead of Art Week, Decentraland is partnering with Digital Fashion Week (DFW) to showcase the future of virtual exhibitions. On September 11 in New York and September 18 in London, visitors will step into activations that merge IRL and URL, including an “inside-out” runway, projection-mapped showrooms, and interactive photobooths where attendees can try on new Decentraland fashion designs by Loreine Studio, Emilija Slavkova, Stephen Vineburg, and Right Direction.
These designs carry forward into Art Week as an immersive showroom with exclusive avatar Wearable giveaways. Visit the DFW scene inside Decentraland now to claim four new Wearables through in-world dispensers. Collect them early, style your avatar, and be ready to show off your look during Art Week.
👉 Click here to jump straight to the DFW scene.
Already in-world? Just type /goto -147,-93 into the chat box and your avatar will teleport directly there.
Digital Fashion Week Boutique
Social Competitions
Want to take part beyond the events? Join Art Week competitions for the chance to win MANA, a NAME, and more:
Show Us Your Gallery
What to do: Use the ready-to-go Creator Hub Gallery template to build and deploy your own art gallery on LAND or a WORLD.
How to enter: Film a short virtual tour of your gallery and post it on X tagging @Decentraland.
When: Now through September 27.
Prizes: Winners will be announced on September 29—5 creators will each receive 500 MANA.
👉 Download the Creator Hub and start building today!
Show Us Your Favorite Piece
What to do: Between September 24–27, post a photo of your favorite installation from Art Week with a caption explaining why it resonates with you.
How to enter: Share your post on X tagging @Decentraland.
Prizes: Winners will be announced on September 30—5 participants will each receive a NAME for their avatar.
Multiple posts on the same day will not count as additional entries. Only one entry per person will be counted.
All prizes will be transferred to the wallet of each winner’s choice (ERC20) on October 2.
The Little Self, Carlos Mu x ZCayel
History of Art Week
First launched in June 2020, Decentraland Art Week is now in its fifth edition, making it the longest-running continuous festival in Decentraland—second only to Christmas and Halloween—and the longest-running art festival in any metaverse environment. Past editions have explored themes like The World is Made of Code and The Metaverse Is Dead, while this year’s theme, Touch Grass, playfully reimagines the meme that tells people to “go outside,” inviting visitors to reflect on digital culture through immersive virtual landscapes.
A little history easter egg: A little history easter egg: the first artist ever to exhibit in Decentraland, during early product testing in 2017, was Agustín Di Luciano, who presented Forest Wins, a conceptual work that asked early virtual citizens to consider ecology and responsibility within digital creation. Now, in collaboration with curator Melina Ojagnan and studio The Coding Cave, Agustín returns with Forest Goddess—a vast virtual reality installation where a hybrid forest deity emerges at the intersection of nature and machine. With this, Art Week 2025 celebrates more than eight years of supporting creators in virtual worlds, bringing together those who shaped its beginnings and the voices shaping its future.
Why Decentraland Art Week Matters
Art Week isn’t just about looking at art—it’s about experiencing it together. It shows what’s possible when culture isn’t paywalled or limited by geography. In Decentraland, anyone can join, explore, and contribute.
By showcasing boundary-pushing installations and supporting artists with visibility, funding, and community, Art Week continues Decentraland’s mission to connect, create, and own our digital lives.
Get Ready
✅ Download Decentraland before September 24.
🗓 Mark the event days on your calendar.
📣 Follow @Decentraland on socials for updates.
👗 Claim your free Digital Fashion Week Wearables (live Sept 11) at the DFW scene in Decentraland.