The Ultimate Guide to Metaverse Fashion Week 2025
By Decentraland, , in Announcements
Get those looks ready and strike a pose—Metaverse Fashion Week is back, and the virtual runway is calling! From Wednesday, April 9, to Saturday, April 12, Decentraland transforms into the ultimate destination for digital fashion, innovation, and self-expression. Whether you’re here to showcase, explore, or celebrate, this guide has everything you need to plan your experience.
✨ Pro tip: The official MVFW landing page is your go-to hub for the full event schedule, sneak peeks, and more. Bookmark it to stay in the loop!
The Plaza: A Digital Fashion Metropolis
https://www.youtube.com/embed/jyboZ8-N7t0
Step into a fashion city spanning 105 parcels, designed around this year’s theme: Infinite Identities. At the heart of the Plaza lies a central runway, surrounded by 16 designer showrooms exploring:
The Augmented Self: How technology enhances self-expression.
The Storied Self: The narratives we weave through fashion.
Snap a pic at any of the six photo zones, learn from experts during the VIP industry talks at the Party Zone, and hunt your way through the show to mint 22 exclusive digital drops placed across the venue.
Iconic Runways: Unmissable Shows
Roustan Body Paint
April 9 | 6PM UTC
A beloved independent artist in Decentraland, Roustan celebrates five years of pioneering digital fashion with a special runway takeover that honors the human body through innovative design.
The Banners We Wear
April 9 | 9PM UTC
Earlier this year, students worldwide participated in Decentraland’s first Banners We Wear competition, crafting powerful fashion statements of resistance and hope. The six winning looks selected by an esteemed jury, will take the stage, accompanied by a live talk with fashion influencers and an awards ceremony. After months of work and fierce selection, one standout designer will be named and awarded 10,000 USD in MANA. Be there for the live announcement!
Decentraland Japan Runway
April 10 | 11AM UTC
Curated by Decentraland Ambassadors Kenji and Hancos, this showcase celebrates the work of Japanese creators and the fashion heritage from their island.
Cyberdog Runway
April 10 | 6PM
Born in the 90s, built for the future—Cyberdog, the legendary intergalactic fashion brand, debuts 13 electrifying pieces. Known for techno-futuristic aesthetics and neon hues, Cyberdog is a staple of London’s underground fashion scene.
Wearables Around the World
April 10 | 9PM
A tribute to Decentraland’s diverse community, this showcase presents 23 culturally inspired designs modeled by their creators. Expect to see pieces like the Malaysian Kebaya, Indian Kurta, Spanish Flamenco gown, and more, each celebrating a unique cultural identity.
Free the Youth
April 11 | 6PM UTC
Featured in Vogue, CNN, and GQ, FREE THE YOUTH is a collective redefining Ghanaian and African street style. Founders Jonathan Coffie, Kelly Foli, Winfred Mensah, and Richard Kweku Ormano present 9 bold garments, fusing resistance, empowerment, and cutting-edge streetwear.
The Parties: Flaunt Your Fashion
Opening Party
April 9 | 10PM UTC
Kick off Metaverse Fashion Week with a bang! We're turning up the volume with a surprise guest DJ and live performances that’ll set the runway on fire. Get ready to dance, dazzle, and start the week in serious style!
Closing Party
April 13 | 12AM UTC
Who will be the best-dressed avatar of the night? It’s time to show up and show out! The grand finale calls for statement looks, daring designs, and head-turning fashion. Maybe Juan will even make an appearance?
The Talks: Learn from the Best
Join thought leaders, designers, and tech innovators in eight expert-led discussions shaping the future of digital fashion. For the first time at MVFW, a panel will be hosted entirely in Spanish! Mark these on your calendar:
Decentraland 101: Learnings from Five Years of Virtual Fashion
April 9 | 5PM UTC | RSVP
Speakers: David Cummings, DOCTORdripp, Roustan, Canessa, and moderated by Bay Backner
An insightful round table featuring four of Decentraland’s most seasoned creators—artists who have collectively launched hundreds of wearables in the marketplace and helped shape the platform’s digital fashion identity. From early experiments to polished collections, they’ll share hard-earned lessons, creative evolution, and what they’ve learned about building in a decentralized ecosystem.
Virtual Identities: How Avatars Are Shaping Self-Expression & Self-Perception
April 9 | 8PM UTC | RSVP
Speakers: Camilla Brossa, Cai Felip, Blake Lezenski, Kim Currier, and moderated by Bay Backner
As we spend more time in virtual spaces, our digital selves are becoming powerful tools for storytelling, connection, and identity. This session will be an exploration of how avatar systems and virtual identities are reshaping the way we express who we are—and how we see ourselves.
Announcing the Winners of The Banners We Wear
April 9 | 9PM UTC | RSVP
Speakers: Patty Huntington, Nathalie Tessier, Emma Shapiro, Blake Finucane, Matthew I. Growney
Celebrate the future of fashion in this dynamic session as we reveal the winners of The Banners We Wear—a global competition showcasing powerful digital designs by fashion students from around the world. Join a lively discussion with influential voices in fashion and activism as they explore the stories, statements, and social messages behind the finalists’ creations.
Gaming x Fashion: Understanding The Rise of Wearables in Playable Worlds
April 10 | 5PM UTC | RSVP
Speakers: Giovanna Graziosi Casimiro, Alexander McKinney-Raphelt, Clare Tattersall, Andrea Albrizio, and Clément Foucher
From coveted skins to collectible outfits, fashion has become a powerful force in gaming culture. Dives into the evolution of wearables in playable worlds—how in-game fashion went from cosmetic add-ons to major cultural and commercial drivers.
Co-Creating with AI: How Designers x Algorithms are Rethinking Fashion
April 10 | 10PM UTC | RSVP
Speakers: Giovanna Graziosi Casimiro, Naika Colas, GLITCHOFMIND, and Pedro Guez
As AI tools become more intuitive and experimental, a new era of fashion design is unfolding—one where human creativity meets algorithmic collaboration. This session explores how designers are embracing emerging trends and generative models to prototype, iterate, and push the boundaries of their work.
Avatares y Cultura: Construyendo la Identidad Digital en América Latina y España
April 11 | 3PM UTC | RSVP
Speakers: Javi, Luna, Diana Cañas, Danelson “The Highgineer” Maldonado González, Wildy Martinez, and Chama Candela
In the first-ever fully Spanish-language session at a Decentraland Foundation event, we explore how digital avatars are becoming powerful expressions of cultural identity across Latin America and Spain. This conversation brings together creators, thinkers, and artists using the metaverse to reflect the languages, aesthetics, histories, and unique forms of expression from these regions.
The Future of Digital Streetwear: From NFT Drops to Virtual Runways
April 11 | 5PM UTC | RSVP
Speakers: Marco Stagliano, Daniel Face, Jess Wiseman, Román, and moderated by Kim Currier,
From limited-edition drops and digital twins to new models of ownership and distribution, blockchain technology has immense potential for the future of fashion. Explore how designers are integrating NFTs into the fashion supply chain, what this means for authenticity and access, and where digital fashion is headed next—from augmented reality to fully playable runways in virtual worlds.
Phygital Fashion & Future Retail: The Latest in Virtual Try-Ons, AR Wearables & AI Styling
April 11 | 7PM UTC | RSVP
Speakers: Kadine James, Dmytro Kornilov, Lauren (ALTRA) Kacher, and Dana Mart
Explore the cutting edge of “phygital” fashion—from virtual try-ons and AR wearables to AI-powered styling tools—and how top fashion houses are using these technologies to reimagine the shopping experience. Through real-world examples and future-gazing insights, we’ll look at how innovation is blurring the line between the screen and the street—and what’s next for consumers and creators alike.
The Film Festival: A Cinematic Look at Fashion
Image by Laura Buechner in Alterwear by Red-Eye
Take in the latest fashion film screenings in collaboration with Red-Eye magazine, Alterrage, Digital Fashion Week, and The Immersive KIND. Witness how digital fashion continues to evolve as an art form through captivating storytelling and visuals:
Alterwear
Curated by Red-Eye
Features a collective of pioneering AI artists exploring the shifting landscape of fashion in the age of AI. Digital materiality, algorithmic aesthetics, and machine-generated identities redefine how we dress and express ourselves. Showcasing work by artists including RickDick, Brik, Hana Katoba and Pris Ramoni.
Fight Fire With Fashion
By ALTERRAGE
A powerful 2-minute trailer capturing the sensory and emotional experience of LA’s wildfire disasters. Ending on a note of hope, this visual narrative merges fashion with activism, calling audiences to rise, restore, and prevent future devastation.
PHYGITAL
By Digital Fashion Week
Revisiting the Digital Fashion Week Phygital Runway show at NFT Paris February 2025. Featuring designers Republiqe, Stephen Vineburg and Cute Circuit. The video provides a brief window into the human connection to fashion via AR, wearable technology and the realization of digital fashion.
Lunar Illusions
By The Immersive KIND
A transmedia beauty collection that explores how virtual identities merge into our ideas of self. Inspired by nightlife, lunar and farside, it explores a moment within an ever-evolving chain reaction between ourselves and virtual identities. Exhibited at Digital Fashion Week New York, Brooklyn Fashion Week and Brazil Immersive Fashion Week.
The Contests: Multiple Ways to Win
GRWM on DROPS
When: April 2 - 9
It’s time to get ready for fashion week! Use the DROPs platform to share what styles you’ll be sporting. Compete with the Decentraland community and get to the top of the leaderboard to win a portion of the $1000 USD prize pool.
Twinning Social Contest
When: April 9 - 12
Fashion is better with friends. So grab your bestie, coordinate your outfits, and strike a pose! Post it to X, tag @Decentraland and your friend. One lucky duo will each win an L1 Wearable —we’ll slide into your DMs on April 15 to let you know you nailed the look.
Where’s Juan
When: April 9 - 12
Decentraland’s most eligible bachelor might be stopping by Fashion Week. Post a selfie with Juan to X to be entered to win 200 MANA. 3 winners will be randomly selected. Happy hunting! *All prizes will be transferred to the wallet of the winners’ choice (ERC20) on April 15th.
Get Your Looks Ready!
Metaverse Fashion Week is more than an event—it’s a celebration of self-expression, innovation, and global creativity. Mark your calendar for April 9-12, prepare your looks, and step into a world where fashion has no limits.
Follow along on X and join the Decentraland Discord to see all of the sneak peeks and recaps from the event.
And be sure to download Decentraland today to get ready for MVFW! See you at the digital catwalk!