Dropping Alpha: A Metaverse Fashion Week 2025 Tease
By Decentraland, , in Announcements
Through three immersive animated runways defining digital streetwear, sixteen interactive showrooms, three immersive experiences, and more, MVFW 2025 presents experiences to push the boundaries of identity, technology, and storytelling. Whether through AI-driven styling, AR try-ons, or phygital fashion integrations, visitors can explore new dimensions of fashion and culture. With Decentraland’s latest updates enhancing performance and interactivity even further than in previous editions, MVFW 2025 is set to redefine how we engage with fashion in real and virtual worlds.
Three Immersive Runways, Three Iconic Streetwear Collections
MVFW debuts three immersive animated runways defining digital streetwear. Cyberdog brings its legendary neon-drenched, cyberpunk aesthetic rooted in 90s rave culture, Free The Youth showcases bold, culture-driven street-style celebrating African youth fashion and creativity, while The Banners We Wear presents urban activism and brings underrepresented voices into virtual worlds.
Cyberdog
Cyberdog is a legendary London-based brand that epitomizes the fusion of rave culture, futuristic fashion, and cyberpunk aesthetics. Founded in the early 1990s by Terry Davy and Spiros Vlahos, Cyberdog started as a market stall in Camden before evolving into an iconic store renowned for its neon-lit, sci-fi-inspired atmosphere and boundary-pushing clothing. The brand’s designs, featuring UV-reactive fabrics, LED-infused outfits, and cybergoth influences, became synonymous with the underground rave and clubbing scenes. Cyberdog represents an ethos of self-expression, technological innovation, and subcultural rebellion, making it a global urban brand for ravers, cybergoths, and electronic music enthusiasts.
Free The Youth
Envisioned by Jonathan Coffie, Kelly Foli, Winfred Mensah, and Richard Kweku Ormano and FREE THE YOUTH is a collective of young creatives determined to empower Ghanaian and all African youth to connect to art scenes around the world with Ghanaian inspired street-style fashion and culture. The initial goal was to showcase Ghanaian street-style via social media. FREE THE YOUTH has now developed into a multi-branched company; the Fashion Brand, the Creative Agency and the NGO. All of these components are working towards the grand goal of promoting an art-based, youth-oriented movement for creative freedom and community development. Featured by Vogue, Highsnobiety, CNN and many more.
The Banners We Wear
The Banners We Wear is a competition challenging designers to turn virtual fashion into a powerful statement of identity, resilience, and hope. Conceived by Decentraland as the first MVFW Prize, entrants were invited to create wearable banners - visual declarations of their beliefs, struggles, and aspirations. In a world where personal freedoms are increasingly challenged, third spaces like Decentraland, offer an important canvas for liberation. The three winning designers will be announced as their designs debut on The Banners We Wear runway. Exploring social narratives and underrepresented voices, this is digital fashion as a medium for storytelling, connection, and change.
16 Interactive Showrooms in Two Zones
Sixteen interactive showrooms will be curated in two zones: Augmented Self focuses on AI, AR, and phygital fashion, showcasing innovations in wearable tech and virtual self-expression, while Storied Self reveals the use of new fashion technologies for personal storytelling and cultural narratives.
Augmented Self
The Augmented Self zone explores identity through AI, AR, and phygital fashion. Discover Another-1 X Templa’s NFC- and NFT-powered wearables, FFFACE.ME’s semi-digital clothing, AR makeup and virtual AI try-ons, and Digital Drip’s AI-powered styling. 10KA X Union Avatars transform selfies into 3D avatars, while Figuregot debuts an exclusive digital drop. From microchipped manicures to AI-crafted virtual humans, this zone offers cutting-edge ways for self-expression.
Another-1 X Templa
The phygital fashion enabler, elevating communities with digital-physical wearables using NFC and NFT technologies. Showcasing the latest collaboration with luxury Alpine and Urban label, Templa, including an exclusive virtual fashion drop.
FFFACE.ME
Award-winning innovation company that creates AR Mirrors, Semi-digital Clothing, Virtual Try-ons, AI & Virtual Humans for world-renowned brands including D&G, Prada, Kiehl's, Ralph Lauren, Bershka, Burberry and others.
Hape
Hape is a global digital fashion IP innovating in Web3 by merging fashion, culture, and technology to create unique experiences. Partnering with brands like Diesel and Jägermeister, Hape empowers growth through collaboration and ownership.
Digital Drip
Inspired by work in mixed reality in Seattle’s art scene, Digital Drip explores how tech transforms self-expression. The centerpiece, the AR Fashion Visor, offers wearers the ability to experience live augmented reality try-ons and AI-powered styling.
Digital Fashion Week
Digital Fashion Week, NY, is the festival aiming to be the lens through which we view the future of fashion. Exploring innovation in the fashion industry from design concept to consumer.
10KA X Union Avatars
Digital community 10KA will launch at MVFW as a luxury fashion brand, bridging the virtual world with real-life ownership. The showroom debuts an exclusive collaboration with Union Avatars, offering the creation of 3D avatars from 2D selfies.
Figuregot
The new brand by 3D designer, Jess Wiseman, merging digital with physical products. Wiseman has worked with Sidemen, Vexx, Doja Cat, Lil Nas X and more. Figuregot will drop an exclusive virtual version of the launch collection.
Chipped
The Microchip Manicure featured by Forbes, Marie Claire and Paris Hilton.
Storied Self
The Storied Self zone explores identity through digital storytelling and cultural narratives from around the globe. Amsterdam’s GLTCH Atelier weaves a fashion editorial inspired by mycelium, while Ukraine’s SVD Denim launches digital twins of adaptive fashion for prosthetics. USA’s MZBRDZ blends XR storytelling with virtual wearables, and Puerto Rico’s Spatialgineers Collective reimagines their Boricua identity in digital form. From ephemeral body art to psychedelic culture, Storied Self proves that fashion’s collision with technology can tell our stories in immersive new ways.
GLTCH Atelier
GLITCHOFMIND (Leonel Piccardo) is a Dominican 3D and digital design artist based in the Netherlands. His showroom, GLTCH Atelier, explores avant-garde concepts and digital garments inspired by mycelium-based fabrics - featuring lion’s mane textures, crochet mycelium, and tech-driven fashion innovation.
SVD Denim
A Ukrainian clothing brand of contemporary denim style with functional solutions for people with prosthetics. Advocating for the representation of people with disabilities in public spaces, both physical and virtual.
MZBRDZ
Created by XR artist and experimental storyteller Match Zimmerman, MZBRDZ explores the way narratives take flight—how a character can transcend medium, moving from static art to physical apparel worn across real and virtual worlds.
Spatialgineers Collective
A passionate group of Puerto Rican artists dedicated to redefining Boricua identity by blending Spanish, African, and indigenous Taíno roots with innovative digital art and avatars. Honoring cultural legacy while exploring a new era in fashion and technology.
Roustan Body Paint
Renowned LA bodypainter, Roustan paints on people then transforms his ephemeral work into photography, virtual fashion and digital skins. At MVFW the artist will lead a runway takeover exploring body acceptance.
Psychedelics Anonymous
The international digital community and phygital fashion brand destigmatizing psychedelic culture, art, and medicine.
Nouns
Nouns is a community-owned brand that makes a positive impact by funding ideas and fostering collaboration. Nouns Amigos is the Spanish language Nouns community.
Decentraland Japan
Celebrating Japan’s Decentraland community through unique Wearables and activations.
Three Interactive Fashion Experiences
In addition to the two showroom zones, three new interactive fashion experiences will debut at MVFW. From gamified catwalks to quantum entanglement, the experiences view fashion through transformative new perspectives.
OFF-WORLD Galactic Expansion by The Immersive KIND
An intergalactic experience on hyper-intelligent fashion for MARS and the MOON, where unreal models embody robotics couture, AI-generated beauty, and futuristic self-expression. Featuring The Immersive KIND x Sapiensi x Shaokai Chen x Lucy Wheeler x Marcela Castile. As a pioneering XR studio and digital arts collective, The Immersive KIND pushes the boundaries of fashion, gaming, and storytelling—shaping the future of identity in the metaverse and beyond.
Entangled Q by Cansy
A multi-layered art installation which uses NPC avatars to liken identity to quantum phenomena.The NPCs simultaneously embody infinite states of identity, dynamically morphing their appearance to reflect whoever enters the scene. Developed by award-winning artist-coder, Cansy.
Stand Out by Stom
An interactive fashion game, where players compete on a catwalk stage by showcasing their digital wearables. Created by developer and 3D designer Stom to celebrate digital self-expression by turning avatars into performers.
Infinite Identities to be explored over four days
From Cyberdog’s neon-drenched rave heritage to Free The Youth’s celebration of African streetwear, and the thought-provoking statements of The Banners We Wear, MVFW 2025 invites participants to explore the infinite possibilities of self-expression through digital fashion. A fusion of digital Wearables, runways, showrooms and interactive experiences promises a bold new perspective on digital fashion for transformation, culture, and change. This year's edition of Metaverse Fashion Week is shaping up to be one for the books, redefining how we engage with fashion in real and virtual worlds. And this is just the beginning! Follow along on X and join the Decentraland Discord to catch even more alpha dropping later this month. Download Decentraland to get ready for MVFW