If you haven’t already noticed, decentraland.org is sporting a fresh redesign!

We’ve come a very long way over the course of the past year. We’ve made some exciting strides in the underlying tech of the platform, our community has grown stronger, and we’re well on our way to releasing the first drag-and-drop scene editor.

Serving as both a hub for current users and an introduction for newcomers, the new homepage for Decentraland is a better reflection of our project, our goals, and our values as a decentralized platform for hosting immersive content on the web. Take a look!

Inspiring creativity: a look at our process

It’s no secret that Decentraland is an ambitious project. We want to build a social, virtual world where people can create, share, and interact with 3D content. We want Decentraland to serve as a hub for growing communities (like our community Districts), act as a canvas for both budding and established 3D artists, and provide the world with a playground for crypto-based economies.

All of this must eventually be done in a completely decentralized fashion, through technologies like Ethereum and IPFS.

It’s apparent then that Decentraland is a platform that must cater to a wide variety of users with many different backgrounds and goals. How do we communicate what Decentraland is, what it can do, and where we want to take it to all of these different people?

Keep it simple

The very language used to describe Decentraland has a big impact on first impressions and helps to shape everyone’s conception of what this virtual world will be like. With that in mind, we decided to keep things as simple as possible.

Our goal was to communicate, at a very high level, the core principles behind the platform - gradually increasing the level of complexity as readers progress through the page.

Lay the foundation

By explaining the project simply and clearly, we hope newcomers will be be able to shape their own vision of what Decentraland can make possible.

The three core principles we needed to communicate are true ownership, creativity, and economic growth.

  • Decentraland is owned by its users. Thanks to blockchain tech, we’re now able to create software owned and managed by the people who use it. The most important takeaway here is that Decentraland is owned by its community.

  • Decentraland is built by its users. You have control over the content you create. You get to help build Genesis City.

  • Decentraland rewards creativity. Our ERC20 token, MANA, is at the foundation of Decentraland’s virtual economy. MANA makes it possible to earn real money for your creations.

Provide a path for everyone

Once the core ideas are introduced, different readers need to be able to find what they’re looking for as quickly as possible.

The drag-and-drop scene editor, the Builder, is becoming the most tangible entry point to Decentraland, so we decided to highlight this first. The Builder allows anyone to start building 3D environments right away, and we’re even hosting a contest next month to reward (and motivate) your creations.

Decentraland’s SDK is the robust and powerful toolbox enabling developers to really make the most of the platform’s full potential. Our documentation is the starting point, and hub, for our developer users, so it’s the logical next step.

Finally, the Marketplace is the dApp allowing people to buy and sell LAND, the individual parcels of virtual real estate. You don’t need LAND to use the Builder or the SDK, but you do need it to host your content publicly. LAND makes it possible to share and monetize your creations.

Building a decentralized brand

The Decentraland organization and platform is rather unique when compared to traditional SaaS (software as a service) products: it’s decentralized, open source, and governed by its community. However, we still need to be able to make Decentraland accessible and communicable to a wide range of users. We needed a unified visual identity to help us to communicate our project and goals to the world at large.

We settled on a bright and vibrant brand aesthetic to help demonstrate the wealth of possibilities and potential for personal creativity that the platform provides.

Decentraland is a virtual world, so we shouldn’t limit its visual representation to real, terrestrial items and objects. Grass and trees don’t have to be green and gravity need not be law. Fantastical landscapes and otherworldly characters run rampant in the new homepage. Make your LAND your own - the only limit is your imagination.

A picture is worth a thousand words

The visual design and animation of the new homepage is the cornerstone of our project’s identity. We’d like to extend our most heartfelt thanks to everyone who made this possible, including Leo Cuenca, Mauricio Dal Fabbro, Mat Gallipoli, Claudio Guglieri, Edu Molner, Eric Schallock, and Martin Shibuya for bringing together their unique artistic visions to build something amazing.