Decentraland Token Sale Announcement - Lean more

A virtual world that runs on open standards

Decentraland is an open source protocol to create and explore shared experiences in virtual reality

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Why Decentraland?

A public virtual world should be ruled by open standards, shielded from the agenda of any central organization.

In Decentraland, users have full control over the content of the land they own and keep all the proceeds from the value they generate for other users.

To make this possible, Decentraland uses blockchain technology as an unforgeable record of ownership.


Stone Age

June 2015

Land is modeled as a simple grid, and a Bitcoin-like proof-of-work algorithm is used to allocate pixels to users.

March 2017

Bronze Age

March 2017

Land is modeled in a 3D space. Blockchain and torrent full node. World Editor. Unity Browser.


Mana Token Sale

August 8 through 15, 2017

An ERC20 token, MANA, will allow users to claim parcels of LAND and interact with each other within Decentraland.

Q3 2017

Terraform Event

Q3 2017

The first opportunity to claim land will take place, along with the Beta launch of the Iron Age.

Iron Age

Q4 2017

Add multiplayer support with avatars and live chat. Allow custom items and scripting on the land you own.


Silicon Age


A full-fledged 3D world, with full VR support and customization of the laws of physics. Live in the blockchain.


Does it run on top of its own blockchain?

Decentraland uses the Ethereum blockchain to store information about land ownership and its content.

How is land assigned to users?

Users can use MANA to buy any empty land parcel.

How large is a tile of land?

10m x 10m, or 33ft x 33ft. You can build upwards without any limits.

Who validates transactions?

The Ethereum smart contract validates that modifications were made by the owner of the land.

How is world content distributed?

Content will be distributed using the IPFS network, while data hashes are stored in the blockchain.

Why is land scarce?

Without scarcity, most LAND would be left abandoned, which would hurt content discoverability and the user experience overall.


From the creators of Proof of Existence, Streamium, Bitcore, and OpenZeppelin.

Ari Meilich avatar

Ari Meilich

Project Lead

Esteban Ordano avatar

Esteban Ordano

Technical Lead

Yemel Jardi avatar

Yemel Jardi

Board Member

Manu Aráoz avatar

Manuel Araoz

Board Member

Dario Sneidermanis avatar

Dario Sneidermanis

Core Developer

Martín Triay avatar

Martín Triay

Core Developer

Mariano Rodríguez avatar

Mariano Rodríguez


Mariano Rodríguez avatar

Jake Brukhman


Mariano Rodríguez avatar

Demian Brener

Smart Contracts

Technical Partners

CoinFund logo
OpenZeppelin logo
Smart Contract Solutions logo


Decentraland is for
artists, gamers, students and online communities.