A virtual world that runs on open standards

Decentraland is a virtual reality platform powered by the Ethereum blockchain. Users can create, experience, and monetize content and applications

The auction for Genesis City has concluded

Thousands of investors, artists, developers, and community leaders made the Genesis City auction the largest sale of virtual land in history. Next, Decentraland's Iron Age begins with the blockchain deployment of Genesis City.

What is Decentraland?

Decentraland is the first virtual platform owned by its users.

Grab a VR headset or use your web browser and become completely immersed in a 3D, interactive world

There are plenty of opportunities to explore or even create your own piece of the universe. Here, you can purchase land through the Ethereum blockchain, creating an immutable record of ownership. No one can limit what you build.

With full control over your land, you can create unique experiences unlike anything in existence.
Your imagination is the limit: go to a casino, watch live music, attend a workshop, shop with friends, start a business, test drive a car, visit an underwater resort, and much, much more—all within a 360-degree, virtual world.

Why Decentraland?

A public virtual world should be ruled by open standards, shielded from the agenda of any central organization.

In Decentraland, users have full control over the content of the land they own and keep all the proceeds from the value they generate for other users.

To make this possible, Decentraland uses blockchain technology as an unforgeable record of ownership.


From the creators of Streamium, and Bitcore.

Ari Meilich avatar

Ari Meilich

Project Lead

Esteban Ordano avatar

Esteban Ordano

Technical Lead

Advisory Board

Xiaolai Li avatar

Xiaolai Li


INBlockchain founder

Jake Brukhman avatar

Jake Brukhman


Founder at CoinFund

Luis Cuende avatar

Luis Cuende


Project Lead at Aragon

Diego Doval avatar

Diego Doval


ex CTO at Ning

Giotto De Filippi avatar

Giotto De Filippi


Cryptoeconomics advisor


District0x logo Aragon logo imToken logo


Stone Age

June 2015

Land is modeled as a simple grid, and a Bitcoin-like proof-of-work algorithm is used to allocate pixels to users.

March 2017

Bronze Age

March 2017

Land is modeled in a 3D space. Blockchain and torrent full node. World Editor. Unity Browser.

Mana Contribution Period

August 17 through August 26, 2017

An ERC20 token, MANA, will allow users to claim parcels of LAND and interact with each other within Decentraland.

Q4 2017

Terraform Event

Q4 2017

The first opportunity to claim land will take place, along with the Beta launch of the Iron Age.

Iron Age

Add multiplayer support with avatars and live chat. Allow custom items and scripting on the land you own.

Silicon Age

A full-fledged 3D world, with full VR support and customization of the laws of physics. Live in the blockchain.


Does it run on top of its own blockchain?

Decentraland uses the Ethereum blockchain to store information about land ownership and its content.

How is land assigned to users?

Users can use MANA to buy any empty land parcel.

How large is a tile of land?

10m x 10m, or 33ft x 33ft. You can build upwards without any limits.

Who validates transactions?

The Ethereum smart contract validates that modifications were made by the owner of the land.

How is content distributed?

Content will be distributed using the IPFS network, while data hashes are stored in the blockchain.

Why is land scarce?

Without scarcity, most LAND would be left abandoned, which would hurt content discoverability and the user experience overall.

Decentraland is for
artists, gamers, students and online communities.